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Home arrow newsitems arrow CoE: European AudioVisual Production, CO-Productions+Exports Boom: Fairy Tales or Not ?

CoE: European AudioVisual Production, CO-Productions+Exports Boom: Fairy Tales or Not ?

Written by ACM
Wednesday, 21 February 2018
coe__av_obs_400


*Strasbourg/Angelo Marcopolo/- It looked like a Fairy Tale ! However, the Reality is More Complex, but, anyway, Interesting...


 A Series of recent Statistics on European AudioVisual creations, published these Days by CoE's PanEuropean AV Observatory (EAVO)'s Experts in Strasbourg, at First Sight, Boom by Optimism :


- F.ex.: There was a Strong Growth of Film Production in Europe, during recent years ! European Co-Productions generated 3 Times More Cinema Admissions ! And European Films Released in Foreign Countries had Grown by +8,5% ! Etc...


It's not inaccurate. But it's not all...


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- Indeed, "Overall Production in Europe" was "Growing by + 47%", jumping from 1.444 feauture Films in 2007, up to 2124 in 2016.


However, it's mainly "Documentaries" which "Boomed, almost Doubling" (X 200 %) "to 698 Films in 2016". While "production of Feature Fiction" rose just for 1/3  ( X 33 %), which is not bad.


And among the 36 Countries that EAVO covers, it's "the Top 5 producing" which accounted for an absolute Majority : "53,6% of overall Production", (UK, France, Germany, Spain, Italy).


On the Contrary, "18 Countries produced Fewer than the average" (25 Films a Year), and 5 Countries' production "Declined", (even among the "Top" : f.ex. the UK, followed by Belgium, etc).


But it's also true that other "10 Countries more than Doubled their production volume", while "the Fastest Growth" was "Mostly .. located in Eastern Europe".


F.ex., Russia comes 6th, just After the "Top 5" (Comp. Supra), with more than 1.000 Films. To Note also Spain's Recent Growth, particularly on Documentaries. (While, on the Contrary, UK recently Lost the 1st Place)


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- European Co-Productions, indeed, generated "3 Times More Admissions" to Cinemas, "than purely National Films" : I.e., with 24,2% of the Total Production, they got 50,3% of Admissions, (with the UK sky-rocketing).

But, if the Particular case of UK's "GB inc." Companies is Excluded, (since they may have a Majority of Capital, or even All of it, coming from Abroad, resulting, in Fact, f.ex, in a ...American-American Production !), then, the above-mentioned Ration of 3 : 1, is Lowered to just 5 : 3, (and the relevant Percentage Diminishes from 317% Down to 171%).

=> Then, France comes First, followed by Germany and Spain, (while even the Czech Republic outnumbers the UK !)...


However, Co-Productions are Not used so much for Documentaries, (which are the Fastest-Growing AudioVisual products and stay predominantly National : Comp. Supra), but Mainly for Fiction features.
And, concerning Co-Productions with Foreign (Extra-European) Countries, it's Russia which Leads from the European continent, (bypassed only by the Particular case of the UK : Comp. Supra, and Followed by Spain and Portugal).


Last, but not least : Even inside Europe, Russia, which has a Comparatively Low Number of European Co-Productions, nevertheless, appears Interesting in practice, since it's almost the Only one to ...Always Fund the Majority of the Co-Production Costs !


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- As for the "Circulation of European Films Outside Europe", Indeed, the Number of those Released in Foreign Countries regularly Grows, from 2012 up to 2016, Jumbing from 509 Up to 650 Films per Year.

 


But, it's also a Fact that, on the Contrary, the Admissions in Cinemas, for these Films, Curiously ... Fall Down, from 131 Millions to Only 108 or even 82 Millions (between 2012 - 2015/2016) !

 

 Nevertheless, an Astonishingly Small Part of European Films Released in Foreign Countries (just 9%) has Managed to Attract ..90% of the Total of Admissions ! I.e. showing that Success on Europe's AV Exports is possible, but may depend also on Focusing on certain Key Products...


However, it's also True that these Numbers do Not take into Account the "VOD", on-line and Other Kinds of Releasing Audio-Visual products, (reportedly because there is Not yet a sufficient "Transparency" of those New and Booming ways of Distributing Films Worldwide, Nowadays).


So, as things stand, it's obviously the Uk which came recently First in Admissions of "European" Films Outside of Europe, Followed by France and Russia, (Comp. Supra).


As for the Markets where those Admissions take place, naturally USA comes First, closely followed by China, and, in a Distance, by Mexico, further away : Australia and South Korea, etc.


Among the Smaller Markets, just don't look for Countries as Turkey : Because there, Exceptionally, a large Absolute Majority of Films are simply ...Turkish ! Contrary to Most Other Countries in the World, where the Majority of Films released and seen come from Elsewhere.


On the Contrary, in the Pan-European area, the Russian Market for Films is seriously Growing Nowadays, according to CoE's Audio-Visual Observatory.

 

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In other words, as the Number 1, Top Selling Abroad, European Film Co-Production indicates, (Picturing a ..."Cat" with "Nine Lives" : See relevant PHOTO), Fairy Tales or not (Comp. Supra), at least one thing seems clear : At any case, the European AudioVisual works have ... Many Lives !...

 

 

9_lives_top_selling_abroad_european_film_coproduction_coe_eavo__eurofora_400 

 

(../..)


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Recent developments proved that Europe can suceed to overcome challenges by aiming at great objectives, and this is needed also in 2009, said EU chairman, French President Nicolas Sarkozy.

    - "It's in the name of Great Ideas, Projects, Ambition and Ideals, that EU can overcome" challenges, stressed Sarkozy at EU Parliament in Strasbourg, in conclusion of a dense 7 months EU Chairmanship. "It's even easier for Europe to have Great projects, able to overcome national egoism, instead of limiting itself only to small projects" (unable to do alike), he observed.     

- "Europe must remain Ambitious and understand that the World needs her to take Decisions". "The World needs a Strong Europe", which "thinks on its own, has convictions, its own responses, its imagination" : "A Europe which does not limit itself into following" others, (as it did in the Past, when it followed USA, f.ex. on Bosnia). On the contrary, "Europe should undertake its own responsibilities", he said, after a series of succes in stopping the War between Russia and Georgia, and organizing the 1st EuroZone's Summit in Paris, which incited the Washington DC G-20 Summit to extend similar decisions World-wide.  


    - "When you sweep it all under the carpet, prepare yourself for hard tomorrows", he warned. "What hinders decisions is the lack of Courage and Will, the fading away of Ideals", he stressed before EU Parliament's 2008 debate on Human Rights and Sakharov prize on Freedom of thought attributed by MEPs to Chinese cyber-dissident Hu Jia, followed by an EU - Turkey meeting on Friday.

    - "I don't abandon my convictions" and "I will take initiatives" on EU level also in 2009, Sarkozy announced later. "France will not stop having convictions and taking initiatives" on Europe. + "It's an Error to wish to pass over the Heads of those who are elected in their Countries" : "It's an integrism I always fought against"', he warned.
---------------------
French EU Presidency faced 4 unexpected Crisis :

- An institutional crisis, with the Irish "No" to EU Lisbon Treaty, just before it started. A geopolitical crisis, wth the threat of War between Russia and Georgia risking to throw Europe back to Cold-war divisions, on August. A World-wide Financial and Economic crisis, arriving at a bad moment before crucial 2009 EU elections. And even a Strasbourg's mini-crisis, with EU Parliament's roof curiously falling down, from unknown reasons, in a brand new building on August, provoking an unprecedented transfert of the 2 September Plenary Sessions...

But it wasn't enough to stop Sarkozy ! On the contrary, it stimulated him...
---------------------------------------

- "The better way to deal with the recent problems of EU institutions (as the "3 NO" by France, the Netherlands and Ireland) is to take them as a "Test" in order to find solutions closer to Citizens' concerns", said later in Strasbourg Sarkozy's new choice as Ministe for EU affairs, Bruno Le Maire.

- On the Institutional front, Sarkozy gave Time to the Irish to think about it, and stroke on December a deal including a New Referendum after the June 2009 EU Elections, in exchange of a promise to keep the rule of "one EU Commissioner for each EU Member Country", and some opt-outs on Defence and Fiscal EU policies, Abortion, etc. If the Irish get a "Yes" Majority, then the institutional package could be completed in 2010 or 2011 on the occasion of Croatia's probable EU accession.

He was accused in Strasbourg to upgrade EU Council and downgrade EU Commision, but he replied that "strong Political initiatives by EU Council reinforce also the more technical role of EU Commission, under the political-technical leadership of its President", all 3 "working together with EU Parliament".


- But, meanwhile, Sarkozy energetically spearheaded an Historic 1st Summit of EuroZone's 15 Heads of State and Government at EU's core, exceptionally enlarged to a partial participation of British Prime Minister Gordon Brown, on October 12 in Paris' Elysee palace, which started to tackle succesfully the growing world Financial crisis.

    It also paved the way for its endorsement by a subsequent Brussels' 27 EU Member States' gathering, before it all come to Washington's G-20 Summit. And "Europe was united, it asked for the 1st G-20 Summit, and it will also organise the next G-20 Summit on April in London", he observed.   

 But a Conference with EU, Russia, African and other Developing Countries, hosted in Strasbourg shortly after Washington G-20 Summit by the French EU Presidency, took a Resolution asking to enlarge participation to Global Economic Governance. Many found, indeed, illogic and unacceptable that f.ex. states as Turkey were given a seat at G-20 level, while all African Countries, and even the African Union itself, representing the greatest Continent on Earth, were excluded...


    Meanwhile, even USA''s "Paulson No 3" Plan, was, in fact, inspired by Europe's No 1 Plan", Sarkozy observed, largelly applauded by MEPs.

    And "Europe showed Solidarity" by mobilizing some 22 Billion credit for Hungary, 1,7 billion for Ukraine, as we do nowadays for Baltic States, etc., he added.

    The move on Economy was extended on December by an EU stimulus' plan totalling some 200 billion Euros, including 5 Billions released by EU Commission for big Projects, as well as various parallel National plans for Economic revival, (fex. 26 billions in France alone). They might appear limited, compared to USA President-elect Obama's reported plan to boost the American economy with 800 billion $, but at least succeded to overcome Europe's divisions for the first time on Economic governance, opening new horizons.

- The French President stressed even harder the unique role of an active EU Council's chairmanship, when he moved swiftly and efficiently, at the beginning of August, to succesfully stop War between Russia and Georgia, at the last minute, which threatened to bring Europe back to Cold War division.

"We (EU) also wanted to avoid a situation like in Bosnia, in the Past, when EU was absent, so that our American friends took their responsibilitues, and EU only followed", despite the fact that the conflict took place in Europe. Now, it was the EU who took its responsibilities".

A roadmap towards a new PanEuropean Security policy, before which all unilateral moves to place new Missiles (from USA or Russia) would be freezed, was proposed by Sarkozy after a meeting with Russian president Medvedev, at the eve of Washington DC's G-20 Summit.

Ukraine's "European" character was stressed at a Sarkozy - Jushenko Summit, September in Paris, while EU adopted on December an "Eastern policy", in which, "I'm convinced that our (EU's) future is to find with our Neighbours the conditions for Economic Development. Peace and Security, by explaining them that.. they must respect (Human Rights') Values, and adopt behaviors different from the Past", explained Sarkozy in Strasbourg.

Meanwhile, the "Union for the Mediterranean" was created, since July's Summit if 45 Heads of State and Government in Paris, as "an organisation for a permanent Dialogue, that we need", mainly in order to tackle the Israeli-Palestinian conflict, by bringing together, for the 1st time, Israelis and Arabs, where "Europe must be present, in order to avoid a frontal clash".

- "If Europe doesn't take its part for Peace in the Middle-East, nobody else will do that in our place", Sarkozy stressed.
-----------------------
    Meanwhile, other EU Agreements were brokered during the French EU Presidency on Immigration, (fex. common Asylum rules, etc), and Climat- Energy :

    - On Climat-Energy, the 2007 German EU Presidency had fixed a triple 20% aim for 2020 (20% renewable Energies, 20% reduction of CO2 emmission, 20% energy efficience/economies), and the 2008 French EU Presidecny realized that, making the necessary compromises in order to modernize EU's industry, but without throwing some former Central-Eastern European Countries into abrupt Economic break down risking "social explosion".

    - Defence-Security EU policy was mainly postponed for April 2009, since both German chancellor Merkel and French president Sarkozy want to strike a deal with the new American president Obama in Strasbourg's NATO Summit.

    However, with all these 4 unexpected Crisis diverting attention to other urgencies, People wil wonder now, what happened to the famous deal proposed by freshly-elected French President Sarkozy on Turkey's controversial EU bid, back on August 2007, to continue EU - Turkey negotiations, but on the double condition that core chapters, intrinsequally linked with EU Membership, will be excluded, and that a collective Reflexion and Debate on Europe's future would start before the end of 2008.

    It was meant to reply to the crucial question : What kind of Europe do we want in 10 or 20 Years from now : A large Market, or a Political Europe, with a popular identity ? In Sarkozy's thinking, presented in his 2 landmark speeches on Europe in Strasbourg, shortly before and after the 2007 Elections, (on February and July 2007), Turkey's controversial EU bid would be incompatible with the second choice.

    It's true that EU Commision's Chairman, Jose Barroso, (who had notoriously declared, as former Portuguese Prime Minister, that he found "nonsense" the idea that Europe might become equal to the US), had repeatedly tried to avoid that Sarkozy's criticism on Turkey might start winning a larger audience in Europe, preferring a discrete "wismens' committee" work. And that most of the personalities later chosen in order to participate in a Committee on Europe's Future, are too much linked with Socialist parties and/or American policies, to be really critical of USA's notorious wish to impose Turkey to the EU, as Sarkozy had noted himself since March 2007..

     - "It's on EU Council's presidency to take political initiatives. EU Commission has other competences", stressed Sarkozy. The "European Ideal" is to "build Europe with the States, not against them". "Ask Europeans to chose between their countries and Europe won't work. You don't choose between your two parents : We must add them together".

    "France and Germany have an Historic Duty to work together, precisely because of what happened to the Past. We have to work hand by hand. We cannot be separated.It goes beyond me and Mrs Merkel today, Mr Schroeder and Mr. Chirac yesterday. It's not a choice, it's a duty to Europe and to the World".  "We need Germany, as Germany needs Europe". Compromise is inevitable, here as everywhere, and each one made some steps towards eachother's positions.

    But "it's true that Mrs Merkel didn't chose her Socialist partners, while I chose mine", Sarkozy said, in an indirect hint that the Socialist Minister of Finance in Germany might be a cause of minor past disagreements in Economy, which were overcome in recent negotiations.

    "We (France and Germany) have particular duties in Europe", but "in a Europe of 27 Member States, it's not enough for France and Germany to agree between them.

    "I always thought that Great Britain has a special role to play in Europe. ... Now, everybody "saw what it cost payed the UK for having been too exclusively open towards the US (and) Financial services. Europe needs the UK, but also the UK needs Europe" :- "We were able to face the hardest moment of the Financial crisis because the UK clearly chose Europe", stressed Sarkozy, reminding Gordon Brown's exceptional participation to the Historic 1st Heads of State/Government Summit of EuroZone, October 12 in Paris (See EuroFora's Reportage from Elysee Palace then).

     - "Some look at Europe with old glasses aged 30 years ago. While we must look at her in relation to what it will be in 30 years" in the Future, Sarkozy concluded.

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