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Home arrow newsitems arrow CoE: European AudioVisual Production, CO-Productions+Exports Boom: Fairy Tales or Not ?

CoE: European AudioVisual Production, CO-Productions+Exports Boom: Fairy Tales or Not ?

Written by ACM
Wednesday, 21 February 2018
coe__av_obs_400


*Strasbourg/Angelo Marcopolo/- It looked like a Fairy Tale ! However, the Reality is More Complex, but, anyway, Interesting...


 A Series of recent Statistics on European AudioVisual creations, published these Days by CoE's PanEuropean AV Observatory (EAVO)'s Experts in Strasbourg, at First Sight, Boom by Optimism :


- F.ex.: There was a Strong Growth of Film Production in Europe, during recent years ! European Co-Productions generated 3 Times More Cinema Admissions ! And European Films Released in Foreign Countries had Grown by +8,5% ! Etc...


It's not inaccurate. But it's not all...


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- Indeed, "Overall Production in Europe" was "Growing by + 47%", jumping from 1.444 feauture Films in 2007, up to 2124 in 2016.


However, it's mainly "Documentaries" which "Boomed, almost Doubling" (X 200 %) "to 698 Films in 2016". While "production of Feature Fiction" rose just for 1/3  ( X 33 %), which is not bad.


And among the 36 Countries that EAVO covers, it's "the Top 5 producing" which accounted for an absolute Majority : "53,6% of overall Production", (UK, France, Germany, Spain, Italy).


On the Contrary, "18 Countries produced Fewer than the average" (25 Films a Year), and 5 Countries' production "Declined", (even among the "Top" : f.ex. the UK, followed by Belgium, etc).


But it's also true that other "10 Countries more than Doubled their production volume", while "the Fastest Growth" was "Mostly .. located in Eastern Europe".


F.ex., Russia comes 6th, just After the "Top 5" (Comp. Supra), with more than 1.000 Films. To Note also Spain's Recent Growth, particularly on Documentaries. (While, on the Contrary, UK recently Lost the 1st Place)


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- European Co-Productions, indeed, generated "3 Times More Admissions" to Cinemas, "than purely National Films" : I.e., with 24,2% of the Total Production, they got 50,3% of Admissions, (with the UK sky-rocketing).

But, if the Particular case of UK's "GB inc." Companies is Excluded, (since they may have a Majority of Capital, or even All of it, coming from Abroad, resulting, in Fact, f.ex, in a ...American-American Production !), then, the above-mentioned Ration of 3 : 1, is Lowered to just 5 : 3, (and the relevant Percentage Diminishes from 317% Down to 171%).

=> Then, France comes First, followed by Germany and Spain, (while even the Czech Republic outnumbers the UK !)...


However, Co-Productions are Not used so much for Documentaries, (which are the Fastest-Growing AudioVisual products and stay predominantly National : Comp. Supra), but Mainly for Fiction features.
And, concerning Co-Productions with Foreign (Extra-European) Countries, it's Russia which Leads from the European continent, (bypassed only by the Particular case of the UK : Comp. Supra, and Followed by Spain and Portugal).


Last, but not least : Even inside Europe, Russia, which has a Comparatively Low Number of European Co-Productions, nevertheless, appears Interesting in practice, since it's almost the Only one to ...Always Fund the Majority of the Co-Production Costs !


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- As for the "Circulation of European Films Outside Europe", Indeed, the Number of those Released in Foreign Countries regularly Grows, from 2012 up to 2016, Jumbing from 509 Up to 650 Films per Year.

 


But, it's also a Fact that, on the Contrary, the Admissions in Cinemas, for these Films, Curiously ... Fall Down, from 131 Millions to Only 108 or even 82 Millions (between 2012 - 2015/2016) !

 

 Nevertheless, an Astonishingly Small Part of European Films Released in Foreign Countries (just 9%) has Managed to Attract ..90% of the Total of Admissions ! I.e. showing that Success on Europe's AV Exports is possible, but may depend also on Focusing on certain Key Products...


However, it's also True that these Numbers do Not take into Account the "VOD", on-line and Other Kinds of Releasing Audio-Visual products, (reportedly because there is Not yet a sufficient "Transparency" of those New and Booming ways of Distributing Films Worldwide, Nowadays).


So, as things stand, it's obviously the Uk which came recently First in Admissions of "European" Films Outside of Europe, Followed by France and Russia, (Comp. Supra).


As for the Markets where those Admissions take place, naturally USA comes First, closely followed by China, and, in a Distance, by Mexico, further away : Australia and South Korea, etc.


Among the Smaller Markets, just don't look for Countries as Turkey : Because there, Exceptionally, a large Absolute Majority of Films are simply ...Turkish ! Contrary to Most Other Countries in the World, where the Majority of Films released and seen come from Elsewhere.


On the Contrary, in the Pan-European area, the Russian Market for Films is seriously Growing Nowadays, according to CoE's Audio-Visual Observatory.

 

-----------------------

 

In other words, as the Number 1, Top Selling Abroad, European Film Co-Production indicates, (Picturing a ..."Cat" with "Nine Lives" : See relevant PHOTO), Fairy Tales or not (Comp. Supra), at least one thing seems clear : At any case, the European AudioVisual works have ... Many Lives !...

 

 

9_lives_top_selling_abroad_european_film_coproduction_coe_eavo__eurofora_400 

 

(../..)


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    Before the end of 2009, France and Germany will take strong initiatives to open "new Horizons" needed by Europe and the World, going well beyond the current Crisis' management, anounced French President Nicolas Sarkozy and German Chancellor Angie Merkel, reassuring that both a judgement on Lisbon Treaty by nearby Karlsruhe German Federal Court, and the forthcoming National Elections in Germany would confirm their capacity to act.    

They were replying to Press questions in Berlin, after key-regional elections on Sunday, where Merkel's ChristianDemocratic party kept everywhere a strong 1st and won the possibility to forge a New Majority with Liberals at the largest of 3 Landers : Saxony (4 millions inhabitants), while its main competitor, the Socialdemocrat party fell to unprecedented lows : Tackled by the small "Linke" (left) party in Saarland (1 million inhabitants), it became even smaller than it in Saxony and Thuringen (3 million inhabitants), where SPD arrived only third. While its usual partners, the "Greens" also fell down, contrary to CDU's new partners, the FDP Liberals, who go up.

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    - "At any case, at the end of the year (2009), if things go as scheduled, we shall take strong initiatives, showing that Europe needs a Franco-German axis, as well as the World, even if it never excludes other" countries to join, replied Sarkozy to a question if France and Germany will revive the "European dream", by "relauncing the EU motor" for the Future, with actions going further than the mere management of the global crisis, (as it was done fex. in the Past with the creation of the "Euro" Monetary zone, etc).

    - "I am convinced that the Franco-German friendship must be constantly nourished by New Projects", he added."There are many areas of cooperation where we intend to take, very soon, some Franco-German initiatives, which will allow to open more Horizons" to the EU, Sarkozy stressed.

    But if "we don't speak about that now, it's only in order to avoid interfering in important elections coming in Germany", he observed. However, "we have already started to consider the Future with the (German) Chancellor, and what we can do in order to honour our predecessors". "We are already speaking about that, and we are preparing things". "I am working very well together with Mrs Merkel, and I wish that it goes on", Sarkozy concluded.

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    - "It's important for EU's credibility that France and Germany advance forward together", stressed Merkel from the outset. "Don't worry about Germany's capacity to undertake initiatives" with France, she added. "France and Germany will be perfectly able to make proposals" for the EU.

    -  "After-crisis" plans must be prepared, meanwhile, with measures "advancing progressively", Merkel anounced. And, for the short term, we must deal also with EU Citizens' dismay since they feel that it's a Scandal for some in the Financial Markets to be paid with excessive "Bonuses", etc, she agreed with Sarkozy.

    - "Abuses in financial markets must stop", stressed also Sarkozy. Backing Merkel's announcement that France and Germany call for an EU meeting to forge "a crystal-clear European position" in view of the G-14 Summit at Pittsburg, he warned that "everyone will have to undertake his responsibilities, in front of World's Public Opinion. particularly those who don't want to make the same effort of regulation as France and Germany".

    Moreover, "Global Trade cannot be correctly dealt, without taking into account also Environmental and Social rules", Sarkozy added, referring to recently expressed positions against Unfair Competition via Environmental and/or Social Dumping, (See earlier "EuroFora"'s publications).

    Such moves are obviously linked to the need to ensure at least an elementary respect for Human Rights by Third Countries, (f.ex. exploitation of Children's work, etc) in order to avoid, precisely, any such Social Dumping.

    - "EU has Values, protecting Human Rights and Human Dignity", and "it cannot close its eyes" in front of grave violations, particularly "Torture and/or killings", added, indeed, Sarkozy.

    Thus, "the time comes, where decisions must be taken". But, in case of "Sanctions", "all International opinion should be convinced of the need to take action", he observed.

    Expressed on the occasion of recent developments in Iran, the same principles should logically apply also to other similar cases, including fex. that of Hundreds of ECHR judgements' condemning f;ex. Turkey for grave crimes, (as Torture, brutal Killings, Enforced "Disappearances", Destruction of Family Homes, harassments and oppressive violations of Freedom of Speech, etc).

    Meanwhile, questioned on (EU Commission's chair)  Barroso's bid to succeed himself for a second mandate, they both expressed a "wish" or a "feeling" that "EU Parliament"'s various political Groups might fix a date for decisions "during September". However, is he is endorsed before the entry into force of the Lisbon Treaty, it will be legally necessary to re-vote anew for a full term of office afterwards, according to EU Legal Experts, revealed recently in Strasbourg the experienced former President of EU Parliament's Constitutional Committee, German Socialist MEP Jo Leinen. And Germany will not vote for Lisbon Treaty's ratification but only "on September 8 and 18", revealed Merkel, ( i.e. after EU Parliament's plenary session in Strasbourg).

    - Therefore, "for EU Commissioners' appointment, it's too early yet, because we must wait for the ratification of Lisbon Treaty" by all 27 EU Member countries, including naturally Ireland's Referendum on early October, said to "EuroFora" the influential President of EU Parliament's largest group of MEPs, Joseph Daul, expressing, however, the hope that a controversial deal with the head of the Socialist Group of MEPs, Martin Schultz of Germany, might hold for Barroso alone, at a forthcoming vote due to fix the Strasbourg plenary's Agenda.

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