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Home arrow newsitems arrow CoE: European AudioVisual Production, CO-Productions+Exports Boom: Fairy Tales or Not ?

CoE: European AudioVisual Production, CO-Productions+Exports Boom: Fairy Tales or Not ?

Written by ACM
Wednesday, 21 February 2018
coe__av_obs_400


*Strasbourg/Angelo Marcopolo/- It looked like a Fairy Tale ! However, the Reality is More Complex, but, anyway, Interesting...


 A Series of recent Statistics on European AudioVisual creations, published these Days by CoE's PanEuropean AV Observatory (EAVO)'s Experts in Strasbourg, at First Sight, Boom by Optimism :


- F.ex.: There was a Strong Growth of Film Production in Europe, during recent years ! European Co-Productions generated 3 Times More Cinema Admissions ! And European Films Released in Foreign Countries had Grown by +8,5% ! Etc...


It's not inaccurate. But it's not all...


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- Indeed, "Overall Production in Europe" was "Growing by + 47%", jumping from 1.444 feauture Films in 2007, up to 2124 in 2016.


However, it's mainly "Documentaries" which "Boomed, almost Doubling" (X 200 %) "to 698 Films in 2016". While "production of Feature Fiction" rose just for 1/3  ( X 33 %), which is not bad.


And among the 36 Countries that EAVO covers, it's "the Top 5 producing" which accounted for an absolute Majority : "53,6% of overall Production", (UK, France, Germany, Spain, Italy).


On the Contrary, "18 Countries produced Fewer than the average" (25 Films a Year), and 5 Countries' production "Declined", (even among the "Top" : f.ex. the UK, followed by Belgium, etc).


But it's also true that other "10 Countries more than Doubled their production volume", while "the Fastest Growth" was "Mostly .. located in Eastern Europe".


F.ex., Russia comes 6th, just After the "Top 5" (Comp. Supra), with more than 1.000 Films. To Note also Spain's Recent Growth, particularly on Documentaries. (While, on the Contrary, UK recently Lost the 1st Place)


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- European Co-Productions, indeed, generated "3 Times More Admissions" to Cinemas, "than purely National Films" : I.e., with 24,2% of the Total Production, they got 50,3% of Admissions, (with the UK sky-rocketing).

But, if the Particular case of UK's "GB inc." Companies is Excluded, (since they may have a Majority of Capital, or even All of it, coming from Abroad, resulting, in Fact, f.ex, in a ...American-American Production !), then, the above-mentioned Ration of 3 : 1, is Lowered to just 5 : 3, (and the relevant Percentage Diminishes from 317% Down to 171%).

=> Then, France comes First, followed by Germany and Spain, (while even the Czech Republic outnumbers the UK !)...


However, Co-Productions are Not used so much for Documentaries, (which are the Fastest-Growing AudioVisual products and stay predominantly National : Comp. Supra), but Mainly for Fiction features.
And, concerning Co-Productions with Foreign (Extra-European) Countries, it's Russia which Leads from the European continent, (bypassed only by the Particular case of the UK : Comp. Supra, and Followed by Spain and Portugal).


Last, but not least : Even inside Europe, Russia, which has a Comparatively Low Number of European Co-Productions, nevertheless, appears Interesting in practice, since it's almost the Only one to ...Always Fund the Majority of the Co-Production Costs !


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- As for the "Circulation of European Films Outside Europe", Indeed, the Number of those Released in Foreign Countries regularly Grows, from 2012 up to 2016, Jumbing from 509 Up to 650 Films per Year.

 


But, it's also a Fact that, on the Contrary, the Admissions in Cinemas, for these Films, Curiously ... Fall Down, from 131 Millions to Only 108 or even 82 Millions (between 2012 - 2015/2016) !

 

 Nevertheless, an Astonishingly Small Part of European Films Released in Foreign Countries (just 9%) has Managed to Attract ..90% of the Total of Admissions ! I.e. showing that Success on Europe's AV Exports is possible, but may depend also on Focusing on certain Key Products...


However, it's also True that these Numbers do Not take into Account the "VOD", on-line and Other Kinds of Releasing Audio-Visual products, (reportedly because there is Not yet a sufficient "Transparency" of those New and Booming ways of Distributing Films Worldwide, Nowadays).


So, as things stand, it's obviously the Uk which came recently First in Admissions of "European" Films Outside of Europe, Followed by France and Russia, (Comp. Supra).


As for the Markets where those Admissions take place, naturally USA comes First, closely followed by China, and, in a Distance, by Mexico, further away : Australia and South Korea, etc.


Among the Smaller Markets, just don't look for Countries as Turkey : Because there, Exceptionally, a large Absolute Majority of Films are simply ...Turkish ! Contrary to Most Other Countries in the World, where the Majority of Films released and seen come from Elsewhere.


On the Contrary, in the Pan-European area, the Russian Market for Films is seriously Growing Nowadays, according to CoE's Audio-Visual Observatory.

 

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In other words, as the Number 1, Top Selling Abroad, European Film Co-Production indicates, (Picturing a ..."Cat" with "Nine Lives" : See relevant PHOTO), Fairy Tales or not (Comp. Supra), at least one thing seems clear : At any case, the European AudioVisual works have ... Many Lives !...

 

 

9_lives_top_selling_abroad_european_film_coproduction_coe_eavo__eurofora_400 

 

(../..)


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Speaking exclusively to "EuroFora", the New EU Parliament's President, former Polish Prime Minister, ChristianDemocrat/EPP MEP Jerzy Busek, welcomed proposals by EuroFora about innovative ways for EU Citizens to attend EU debates before important final decisions which affect people's lives.

- "We (EU Parliament) must be transparent", Buzek stressed from the outset.  "We must have clear answers also for delicate questions. If we don't touch a problem, you must know why, and when shall we decide in the nearest future".. "Because "we (EU) must think about Europeans, first of all : They don't understand well what is going on in the EU. So, it's our duty to inform them, to make discussions here more interesting".

"EuroFora" congratulated President Buzek for the anouncement he made, from the 1st day of his election in Strasbourg (on Tuesday, 14 July 2009), on his intention to make  transparent debates, exchanges of views, etc. before the final adoption of decisions in EU Parliament's Plenary, when issues are evolving inside Committees, (See earlier publication).

And we reminded, in this regard, that "EuroFora" has been advocating a project for EU Citizens' active involvement in pluralist EU debates before important EU decisions, since more than a Decade : 1997-2007+

- "Thank you. We (EU Parliament), indeed, have exciting debates", Buzek replied. But, in practice, "without a possibility for our Citizens to see them, not even by the Press, the Radio or TV, etc., because it is in Committees", he regreted.

- "But, they (i.e. Media, Citizens, etc) might interact with you, with MEPs, etc, May be we can imagine something", "EuroFora" proposed.

- "Yes, (but) it needs, a quite new idea", Buzed observed.

- "Why not through some innovations ?", "EuroFora" suggested.

- "Innovation ? That's it. Fantastic  New Information Technologies !", Buzek realized.

- "Precisely, "EuroFora" has such a project, since more than a Decade (1997-2009), to use new technologies for public debates before major EU decisions are taken", we reminded.

- "If you have such proposals, please come to us, come to us. We must" do something, agreed the new EU Parliamen's President.

buzek_chairing_400 

    This fits with Buzek's main stance, expressed at EU Parliament's plenary earlier this week in Strasbourg, that the European Union must succeed to overcome a "Crisis of Trust" vis a vis EU Citizens. (See previous EuroFora publication).

    For that purpose, obviously information and debates are valuable, but purely instrumental, procedural means which can help focus on, and highlight a substantial content, attractive to EU Citizens, which needs to be determined by other, political, and not mediatic factors.  

    Buzek spoke about the urgent need to overcome the Global Economic Crisis,  the struggle for Human and Civic Rights, Democracy, etc., the Eastern Partnership, links with Russia, strategic partnership with USA and emerging countries, etc.

    But he also used (while speaking both to "EuroFora" and other Media) the expression : "The Europeans", for EU Citizens. This points right towards what several important EU leaders (including French President Sarkozy, German Chancellor Merkel, etc) have started to highlight particularly during the recent years : That there is a vital need, and an historic opportunity, for the development of a European Conscience, to stimulate e renaissance of a European Identity able to attract Popular support, for the EU to become a strong player in a Multopolar World : In other words, the revitalisation of a project for a "Political Europe".

    By a coincidence, this was indirectly but surely reminded, earlier in Strasbourg, by another ... Busek (this time with a "s") : 

busekcoe_400

    Speaking to more than 650 participants from CoE's member countries, at the conclusion of the 2009 Summer University of its Political Schools, Erhard Busek, (with an "s"), former vice-Chancellor of Austria and EU Coordinator for South-Eastern Europe, pointed at the current need to revitalize Europe's "Identity", forged by Greek philosophy and Roman Law, Christian values and Enlightment's ideas, etc. through the ages.     

- "We have almost the same name with Jerzy Buzek (EU Parliament's new President, who is a former Polish Prime Minister), because both our Families come ...from  the same village, located at the Heart of Europe, which was often shared between Poland, Germany and the Czech Republic. But my family emmigrated a long time ago to Austria, while Jerzy Buzek's family remained in Poland", explained f. vice-Chancellor Erhard Busek to "EuroFora".   

 An astonishingly concrete and simple example of European Integration from the grassroots : Starting by EU Citizens, i.e. those "Europeans", that EU Parliament's new President, Jerzy Buzek (this time with a "z"), wants to bring alongside MEP's decision-making proces, (according to "EuroFora"'s main idea : Comp. supra)...

***


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