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Accueil arrow newsitems arrow CoE: European AudioVisual Production, CO-Productions+Exports Boom: Fairy Tales or Not ?

CoE: European AudioVisual Production, CO-Productions+Exports Boom: Fairy Tales or Not ?

Ecrit par ACM
Wednesday, 21 February 2018
coe__av_obs_400


*Strasbourg/Angelo Marcopolo/- It looked like a Fairy Tale ! However, the Reality is More Complex, but, anyway, Interesting...


 A Series of recent Statistics on European AudioVisual creations, published these Days by CoE's PanEuropean AV Observatory (EAVO)'s Experts in Strasbourg, at First Sight, Boom by Optimism :


- F.ex.: There was a Strong Growth of Film Production in Europe, during recent years ! European Co-Productions generated 3 Times More Cinema Admissions ! And European Films Released in Foreign Countries had Grown by +8,5% ! Etc...


It's not inaccurate. But it's not all...


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- Indeed, "Overall Production in Europe" was "Growing by + 47%", jumping from 1.444 feauture Films in 2007, up to 2124 in 2016.


However, it's mainly "Documentaries" which "Boomed, almost Doubling" (X 200 %) "to 698 Films in 2016". While "production of Feature Fiction" rose just for 1/3  ( X 33 %), which is not bad.


And among the 36 Countries that EAVO covers, it's "the Top 5 producing" which accounted for an absolute Majority : "53,6% of overall Production", (UK, France, Germany, Spain, Italy).


On the Contrary, "18 Countries produced Fewer than the average" (25 Films a Year), and 5 Countries' production "Declined", (even among the "Top" : f.ex. the UK, followed by Belgium, etc).


But it's also true that other "10 Countries more than Doubled their production volume", while "the Fastest Growth" was "Mostly .. located in Eastern Europe".


F.ex., Russia comes 6th, just After the "Top 5" (Comp. Supra), with more than 1.000 Films. To Note also Spain's Recent Growth, particularly on Documentaries. (While, on the Contrary, UK recently Lost the 1st Place)


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- European Co-Productions, indeed, generated "3 Times More Admissions" to Cinemas, "than purely National Films" : I.e., with 24,2% of the Total Production, they got 50,3% of Admissions, (with the UK sky-rocketing).

But, if the Particular case of UK's "GB inc." Companies is Excluded, (since they may have a Majority of Capital, or even All of it, coming from Abroad, resulting, in Fact, f.ex, in a ...American-American Production !), then, the above-mentioned Ration of 3 : 1, is Lowered to just 5 : 3, (and the relevant Percentage Diminishes from 317% Down to 171%).

=> Then, France comes First, followed by Germany and Spain, (while even the Czech Republic outnumbers the UK !)...


However, Co-Productions are Not used so much for Documentaries, (which are the Fastest-Growing AudioVisual products and stay predominantly National : Comp. Supra), but Mainly for Fiction features.
And, concerning Co-Productions with Foreign (Extra-European) Countries, it's Russia which Leads from the European continent, (bypassed only by the Particular case of the UK : Comp. Supra, and Followed by Spain and Portugal).


Last, but not least : Even inside Europe, Russia, which has a Comparatively Low Number of European Co-Productions, nevertheless, appears Interesting in practice, since it's almost the Only one to ...Always Fund the Majority of the Co-Production Costs !


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- As for the "Circulation of European Films Outside Europe", Indeed, the Number of those Released in Foreign Countries regularly Grows, from 2012 up to 2016, Jumbing from 509 Up to 650 Films per Year.

 


But, it's also a Fact that, on the Contrary, the Admissions in Cinemas, for these Films, Curiously ... Fall Down, from 131 Millions to Only 108 or even 82 Millions (between 2012 - 2015/2016) !

 

 Nevertheless, an Astonishingly Small Part of European Films Released in Foreign Countries (just 9%) has Managed to Attract ..90% of the Total of Admissions ! I.e. showing that Success on Europe's AV Exports is possible, but may depend also on Focusing on certain Key Products...


However, it's also True that these Numbers do Not take into Account the "VOD", on-line and Other Kinds of Releasing Audio-Visual products, (reportedly because there is Not yet a sufficient "Transparency" of those New and Booming ways of Distributing Films Worldwide, Nowadays).


So, as things stand, it's obviously the Uk which came recently First in Admissions of "European" Films Outside of Europe, Followed by France and Russia, (Comp. Supra).


As for the Markets where those Admissions take place, naturally USA comes First, closely followed by China, and, in a Distance, by Mexico, further away : Australia and South Korea, etc.


Among the Smaller Markets, just don't look for Countries as Turkey : Because there, Exceptionally, a large Absolute Majority of Films are simply ...Turkish ! Contrary to Most Other Countries in the World, where the Majority of Films released and seen come from Elsewhere.


On the Contrary, in the Pan-European area, the Russian Market for Films is seriously Growing Nowadays, according to CoE's Audio-Visual Observatory.

 

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In other words, as the Number 1, Top Selling Abroad, European Film Co-Production indicates, (Picturing a ..."Cat" with "Nine Lives" : See relevant PHOTO), Fairy Tales or not (Comp. Supra), at least one thing seems clear : At any case, the European AudioVisual works have ... Many Lives !...

 

 

9_lives_top_selling_abroad_european_film_coproduction_coe_eavo__eurofora_400 

 

(../..)


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Sarkozy and Merkel : June 2009 solution to May 2005 "NO" ?

 - Will French President Nicolas Sarkozy and German Chancellor Angie Merkel live up from June 2009 to their obvious Historic European mission to revitalize, and re-launch the "European Dream", after the series of 3 "NO" since May 2005 in France, the Netherlands and Ireland, by renewing, and changing the EU with fresh stimulus, big horizons, and values attractive for EU Citizens ?

Whatever views anyone might have, it's a Fact that, recently, EU's political spectrum didn't produce other more charismatic and popular EU leaders than Merkel and Sarkozy, starting from September 2005 and May 2007, respectively.

This trend was confirmed, in one way or another, both during the German EU presidency in 2007 (shared by Merkel with the SPD), and mainly during the French EU Presidency in 2008, (with Sarkozy "free" to move).


The positive 2009 EU Polls are a natural consequence :

- Both with 72% Sarkozy and Merkel are considered by EU Citizens to be "the most Influential" leaders in Europe, by far.

- They are the only EU political leaders to attract a Majority of "Positive" views by EU Citizens, (Merkel over 60%, Sarkozy over 50%, particularly in the continent).

- 60% of EU Citizens find the 2008 French EU Presidency "Good", (and the satisfaction grows up to 67,5% in continental Europe).

The Poll was made by "OpinionWay" in big EU countries as Germany, Italy, Spain and the UK, (with the only exception of France), from 26 to 28 May 2009.

sarkozy_merkel_polls_400

But the most important is that both Franco-German leaders seem willing to, at last, really start serious business on EU's indispensable renovation and Renaissance from 2009 : Year of crucial EU and German Elections.

Therefore, this time, the joint European move by Sarkozy and Merkel, which just published a common Franco-German Manifesto, aims to stimulate aspirations and action not only in their respective countries, but also in many other EU "partners", as they say.

Both on EU economy, social values and scientifico-technologic research, as well as on Turkey's controversial EU bid, obviously incompatible with a popular Political Europe, whose Citizens can find a collective Identity and popular Values, they have already started to magnetize various growing voices accross the European landscape :

"Today, more than ever, it' time for action", they stress from the outset.

Facing "an unprecedented Global financial and economic Crisis", "Europeans must get resolutely involved if they want for the World which is being built to meet their Values of Liberty, Solidarity and Justice".

"That's what we want" and "propose to our Partners" :

* "A strong Europe, able to protect us" :

- "We refuse a Bureaucratic EU, which mecanically applies burdensome rules and is afraid of change. We want a European Union which listens what Citizens have to say, which innovates, stimulates".

- "We want a strong and united EU in the World, while also respecting its Member States' Diversity", which "brings Courageous Replies to the Questions of our Times, ensuring our Prosperity :  

This implies to "favor Research and Innovation", "Economic Coordination", to "develop real Policies on Immigrationn, Energy, Defence, and modernise  common policies, particularly Agriculture".

*  "EU must bring immediate replies to the Global Crisis".

- "Lawless liberalism failed". "The Model we want is that of a Responsible Market Economy, which favors Enterpreneurs and Workers, above Speculators ;  Long-term Investment, over immediate profiits".

- "We appeal upon the EU to take, from June, the first decisions to ensure a real European Regulation of Financial Markets, based on coordination and cooperation". "On speculative funds, on fiscal heavens, CEO's and financial operators' earnings, EU must give the example".

- "We call to change the rules of accounts, which are important for our Economy's revival : The competent normative authorities must take action". "The issue of a sufficient Credit offer is of central importance for our Economy". "We don't accept that, during this Financial Crisis, the European Banks' capacity to lend money might be unjustly reduced by Capital's requirements and accountant's rules

* "During the German and French Presidencies, EU has resoçlutely prepared itself for the fight against Global Warming... EU is the 1st and only area in the World to have adopted a package of ambitious and legally binding rules to comply with International Aims"

- "We have now to convince our Friends and Partners, to get involved, in order to atteint, next December at Copenhagen, a Global Agreement worthy of whay is at stake. Our closer ally, the US, but also other big industrial countries, must commit themselves with the same force as the Europeans".

"Green Growth is a Chance ... and an opportunity to create jobs turned towards the Future. Europe must be a leader".

- But, at the same time, we must ensure that our companies remain competitive in the World. The ambitious European involvements on Climat must not lead into a position where EU industry might become a Victim of Unfair Competition. Climat protection and Competitvity must go together. If our International partners refuse to associate themselves to our efforts, we are determined to take measures to protect European Industry"

* "Europe must be more ambitious for its Industry" : "It must favor the emergence of strong European enterprises at a Global level".

- "As long as an International mechanism" to "monitor Public Aids at WTO level, and hinder 3rd Countries to give abusive subsidies to their enterprises, provoking unfair competition", is "not yet set up, we must consider Transitory European Solutions".

* "The current Public Debt is too heavy... We must head anew towards sound public finance, as soon as we'd have passed the crucial stage in this crisis".
-------------------------------------------------

* Last, but not least :  "Europe must play a top-level role in the World"

- "For that purpose,  it needs efficient Institutions. That's why we need Lisbon Treaty". "The 27 Member States decided, last December (2008) that the Treaty should enter into force before the end of this year (2009)". To obtain that, June EU Council must agree "on the Guarantees for Ireland".

- But, "to be able to act, EU needs Borders. An Enlargment without Limits is not possible", Sarkozy and Merkel stressed in an obvious reference to Turkey, etc.

- "In order to be strong, Europe must assume its Values and its Identity". "Human Rights .. are at the basis of our commitment for a Peaceful Development accross the World".

- "For that purpose, we shall strengthen our common Defence and Security policy".
----------------------

* "We are ready to contribute to activate the EU towards the realisation of these aims, with our EU Partners".

"In order to succeed", Europe  "needs the active involvment of all, starting by Citizens themselves. That's why the June 7 rendez-vous is important", and "we are calling all Europeans to vote".

"We are convinced that, if Europe wants, Europe can", they conclude.
-----------------------

Precisely : - What can better forge "Europe's Will" than a "European Consciousness" emerging from political, democratic struggles to face Global Challenges, and open big New Horizons, including by crystal-clear Public Debates, with active EU Citizens' involvement, before the most important EU Decisions affecting People's lives ?

Precisely what "EuroFora"s project warns since 1997-2007, and unprecedented Majority Abstentions, since 1999-2004, added to 3 "NO" to EU Referenda in 2005 and 2007, proved meanwhile..

Let's hope that the Time wasted by some scandalous anti-European and anti-Democratic obstacles of the Past, will stimulate faster, simplified but substantial and persistent, efficient action.-

Polls

2009 EU Elections were won by Parties against Technocracy and Turkey's controversial EU bid, while the 1999-2004 Majority Abstention trend decelerated. What should be done in 2009-2014 ?

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