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Home arrow newsitems arrow EU Commissioners Kuneva, Reding + Orban to "EuroFora" : "Enormous Potential to boom on-line !"

EU Commissioners Kuneva, Reding + Orban to "EuroFora" : "Enormous Potential to boom on-line !"

Written by ACM
Thursday, 07 May 2009

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EU has an "enormous Potential" for on-line Media, and EU intends to make it "boom" by "targetting the whole (European) on-line Market, and not just a segment", in order to "sell better for consumers and businesses" by facilitating EU Citizens' access through the promotion of their Rights,  Multi-linguism, etc. including by facing the challenge of Better Networks and Technologic Innovations, replied in substance EU Commissioners Meglena Kuneva, Viviane Reding and Leonard Orban, to "EuroFora"'s questions.

Observing that "some previous attempts to create On-line Media, even in Big EU Countries, did not work enough for the moment, at least not as in the USA" etc., "EuroFora" asked EU Commissioners about their views on the new perspectives opened now, thanks also to "EU efforts to help", "for the developpement of new On-line Media, on the entire EU-level".

-  "The EU On-line Market has an enormous potential, that we don't utilize enough", replied from the outset Reding

- "We (EU) want to bring this Market to a Boom", EU Commissioner on Information Society and Media stressed in her reply to "EuroFora"'s question on the development of new European On-line Media.

F.ex. about 50% of EU households already have a broadmand access, but less than ...7% of them use it to buy on the Internet, so that the current 106 Billion € on-line EU market income, even if huge, in fact doesn't represent but only a small fraction of what is possible in the EU, Reding observed.

"That's why we have to inform both businesses and users", she concluded in reply.

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EU Commissioner for Consumers' protection, Meglena Kuneva, also replied positively to "EuroFora"'s question on the current prospects for the development of On-line Media ;

- "It fits", Because "we (EU) are targetting the whole single on-line market" throughout all Europe. "As you can see, this is in the framework of our efforts : " "Digital Agenda for the entire On-line Market", as it's quite right written on screen".

 - So, "this is, indeed, our purpose  : To sell better to the On-line Market, both for Consumers and for Businesses", EU Commisioner Kuneva concluded in her reply to "EuroFora"'s question.

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Statistics reveal that, until now, the main obstacle was the lack of "Trust" by consumers to trans-border transactions on-line, mainly because they were afraid that the good they bought might not be as shown in the screen, or not delivered at all, as she said earlier. But, even if Kuneva added to "EuroFora" that "we are not targetting one or another segment of the on-line market,...so that she "wouldn't outline just one sector", in fact, this problem should normally not affect the on-line Media : Because there, the "delivery" is made not physically, at a later Date, but immediately on-line. (Fex. simply by opening access to part or all the content of "News", interactive exchanges, etc).

Reding and Kuneva had just presentented in a Press Conference at EU Parliament in Strasbourg the "EYouGuide", a Practical, easy to read and use, EU Guide to Citizens' Rights in order to "Trust" as tranOn-line consumers at the Internet, available both in Leaflets and at : ec.europa.eu/eyouguide

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EU Commissioner for MultiLingualism, Leonard Orban, obviously was also Key-person for another main original characteristic behind "EuroFora" project, and any on-line Media that would target the entire EU, including also interactive content for its Readers with "Forums", etc.: The inevitable use of many Languages at the same time in parallel :

Questioned later by "EuroFora" on that precise point, EU Commissioner Orban said that "the challenge is huge, because EU has 23 official Languages to manage", and already the need for qualified interpretators is felt, particularly in many specialized fields, for qualified persons able to master even a scientific or legal terminology. Paradoxically, there is a problem for English speaking interpretors, but also others, since we face also the Competition of a Global Market, including fex. Afrika, Asia, etc.

- But Orban revealed to "EuroFora" that, recently, he had "brought together Scientists, Researchers, the Industry, Businesses, Experts, Politicians, Administrations, NGOs, etc. in order to find out all together what are the needs and the possibilities for the developpement of efficient New Technologies able to do Automatic Translations", including on-line.

Accurately multiply each sentence's automatic translation in 23 languages, as EU has to do, is obviously an immense task.

-"But we hope to arrive to an acceptable average level, mainly through Innovative technologies and organisation, in the following 5 Years", EU Commissioner Orban concluded to "EuroFora".

"EuroFora"'s members, users and readers would certainly urge EU Commission to try to do even better, and mainly faster, (even if it starts, at the beginning, at least in the main 3 or 5 EU Languages, to be followed later on by all the others). Because the practical needs for an easy, simple and efficient, on-line automatic translation is obviously vital for the free and good communication between EU Citizens, as well as for the development of a common European consciousnes.

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    Strategically located between Paris and Prague, Strasbourg offered a natural location for the French and Czech EU 2008 and 2009 Presidencies to tune their agendas for a resolute European move towards Renewable Energies, during an exceptional Joint Parliamentary meeting on "Energy and Sustainable Development", co-organized here by the Presidents of EU Parliament, Hans Gert Poettering, French National Assembly, Bernard Accoyer, and Senate, Gerard Larcher, on November 20 and 21.

    Concluded by a busy-looking French super-Minister of Energy, Environment and Regional planning, Jean-Louis Borloo, the exceptional gathering of Top MPs from all 27 EU States' Parliaments hoped that a Ministerial meeting prepared by Borloo, will pave the way to an overall agreement at the level of EU Heads of State and Government Summit chaired on December 2008 by French President Nicolas Sarkozy, allowing the next EU chair, the Czech Republic, to start working from the beginning of 2009 on concrete measures.   

Speaking to "EuroFora" President Accoyer resumed the general feeling by stressing that "Europe has no Oil-Gas resources, but an important Scientific-Technologic potential. Therefore, we must develop Renewable Energy sources". "Since the Sun is the most abundant and free RES,  we must do the outmost to boost Solar Energy" solutions, he added, at the eve of a special meeting on Solar energy and the Mediterranean organised by Borloo on Saturday.     

Oil-gas supplies' security and diversification were also examined by the EU gathering, after which, President Accoyer replied  to our question on risks of long, expensive and fragile pipe-lines' projects, crossing through foreign countries out of the EU, compared to new possibilities for Sea and River Ship direct EU transport even of Gas, thanks to New Liquification technologies : - "We have just écreated the Union for the Mediterranean for concrete projects like these", Accoyer stressed, speaking of Sea-River Ship Highways, fundeable under EU's TENS programs.     

 Rapporteur on "Energy innovation and sustainable development", Dr. Bedrich Moldan, vice-President of Czech Senate's Environment and Regional Development Committee, added that Climat issues, price uncertainties and diminution of accessible Fossil energies, played together with EU's RST potential in order to make RES both a need and "an opportunity". However, in cases as "Solar Energy, even if the main Scientific ideas are already here, we have to make some technologic breakthroughs in order to find how to produce it on a large scale, store and transport it", Dr. Moldan added to "EuroFora".     

Czech interest for RES was also expressed, earlier in Strasbourg, by Jan Kohout, the deputy Minister pf Foreign Affairs who participated to a workshop on "Renewable Energies" organized by the French EU 2008 Presidency : - "The focus is on Development", he told us.    

On this and other RES issues, Dr. Moldan anounced the Czech EU 2009 chair's intention to organize an important 2-days Conference on Renewable Energies and Sustainable Development late January 2009 at nearby Prague.                

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