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Home arrow newsitems arrow PanEuropean AudioVisual Observatory Experts to "EF" 25 Years After: Focus on Web NewsMedia +Video OD

PanEuropean AudioVisual Observatory Experts to "EF" 25 Years After: Focus on Web NewsMedia +Video OD

Pisac ACM
03. 11. 2017.
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*Strasbourg/CoE/Angelo Marcopolo/- PanEuropean, 41 Member-States strong (including Russia, etc), CoE's Observatory for AudioVisual works (EAVO), which was Created on 1992, when Cinema Films' production and Exports' Global Competition was Shaking the World AV Markets by a "European Cultural Exception" clause in Trade Deals, celebrating Today in Strasbourg its 25th Anniversary (1992-2017) by an Exceptional Conference at CoE's Headquarters, revealed mainly that the Focus is Now much More on Internet Digital Medias, including for Political News, as well as for Fast-Evolving "Video-on-Demand" (VOD) Web Services, as it was also Hghlighted to "Eurofora" by some among its Key Experts, with certain Topical concrete Examples :

 

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 - The Times have Gone since Long, when EAVO's Chief Economist, the experienced André Lange, (present also Today), was responding to "Eurofora" co-Founder's pioneer then Questions about New, Digital Medias, just with a Kind : - "It may Arrive soon !", and, Afterwards, with their First Mention in a Brand New, but Small, specific Chapter, placed at the Margins of EAVO's Annual Reports...

 

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 Nowadays, on the Contrary, this is Right at the Frontpage Headline News and keeps a Growing Central place : Many Key Experts' exchanges, artfully monitored during Today's Conference by EAVO's Executive Director, Suzanne Nikolchev, (an experieneced former Legal Analyst), clearly proved it :

 
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- F.ex., it's mainly the Fast Increasing Influence of various "On-Line Media News", which was a Main reason for EAVO's Exceptional Decision to Launch, for the 1st Time, a Wide-ranging, Comparative Analysis on the "Legal Framework" of "Media coverage of Elections" throughout Europe this Year 2017, considering also the Rare Fact that during 2016-2017 Many Elections (Parliamentary, Presidential, Local/Regional, Referenda, etc) were due to be organized in about 24 and 25 CoE's Member States, respectively, which is More than Half of their Total Number (47).


 - Thus, the Co-Head of the Legal Experts who Drafted that EAVO's 2017 New Report, Francisco Cabrera, speaking to "Eurofora", observed, in particular, that, while Broadcast (RadioTV) Medias were Traditionaly subject to quite Heavy Regulations, and the Print Medias (Newspapers, Magazines, etc) had Less Regulations to observe, but generally fairly Monitored, on the Contrary, Many Questions were Nowadays Raised about the various OnLine Medias, (WebNews Sites, etc, f.ex. also on so-called "Self-Regulatory" commitments, a.o.), particularly, also because of their, technically, "Global" nature :

 

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 - F.ex., during the 2017 Presidential Elections in France, where Publishing Polls is Prohibited at the Eve of the Vote, many People had a Look at relevant Polls Legally Published in Belgium, where it's allowed up to the Last Minute (as also in the UK, etc), just a "Cliq" away... Also during the Latest 2016 Parliamentary Elections in Spain, where Last-Minute Polls are Prohibited too, People were, nevertheless, bombarded by a lot of Polls Published until the Last Hours of the Vote, by a Website News located at Nearby Andorra (on the Pyrenee Mountains, between France and Spain), where they barely Masked their Electoral Estimations by a ...Colorfull Artefact which pictured each Political Party in the Colors of a ...Fruit or Flower (sic !), corresponding to its Real, Official Presentation, in a way that Everybody understood easily who was who, CoE's Officer told "Eurofora"...



+ An even More Important recent Development, particularly for the PanEuropean Audio-Visual Observatory's specific area of activities, is also the Fact that, as anOther EAVO's Expert stressed Today, the On-Line/VOD Networks of Films' Distribution, are already ByPassing the Classical, Cinema Rooms- based, Film Distribution Networks, and, since, at least for the Time being, the Overall Films' Market is rather Atonic yet, this has Provoked a much More Intense Competition, nowadays, between those 2 Networks...

++ Almost at the Same Time, EAVO's Experts have Found that, while Not Only the "Public Funding for Audio-Visual Services", but Also the "Advertising-Financed TV Market", are in "Stagnation", on the Contrary, "Pay-TV" marks, at least, a "Limited Growth", and the "Pay On-Demand AudioVisual Services" mark even a quite "Rapid Growth".

+++ EAVO's Expert for Both "Television" and "On-demand AudioVisual Services", Agnès Schneeberger, told "Eurofora" that such Issues were Discussed, Earlier Today, also by the PanEuropean body's Top Governance : its "Executive Council", which had convened at the CoE during the Morning, including in order to have a First OverLook and Debate on its foreseable Future, (i.e., practically, its ...Next 25 Years !).

 

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EAVO has already announced its intention to Focus on "Video on Demand" ("VOD", i.e. Digital/Internet Communication Technologies) and its "Impact on the Exploitation of Films", during its Annual Conferences at Cannes' International Film Festival, (which are, reportedly, Attended by a Huge and Growing Number of People) each May.

 

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++++ indeed, Despite USA's  Cinema Film Production Industry's persisting Global predominance, via "Hollywood" etc, (See Infra), the American Film Market-place appears to be Less Important than Europe's Film Market-place, annually accessible at Cannes' prestigious International Film festival, each Spring, where EAVO's Regular Presentations usually Attract a Large Audience, right "at the Heart of Global Film Industry", as EAVO's Marketing specialist, Markus Booms, boasted enthousiastically...


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Last, but Not Least, an EAVO's "Birthday Party" withOut a Film even on that Big, 25 years old, "Baby" itself, being, naturally, inconveivable, CEO Nikolchev projected, in Fine, an Original Short Film, precisely, with various CoE's Political and/or other European AudioVisual Industry, Market or Experts' groupings, presenting their Best Wishes for the Future :

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- Pictured there, was naturally, the Historic former Mayor of Strasbourg, and Long-Time f. MEP, as also former Minister of Culture, currently in charge of the Development of European and Other Big Infrastructures in this City, Catherine Trautmann, at the 1st Place : Trautmann had Already said, Earlier, to "Eurofora", that, when she had Decided to actively support the very Creation of the PanEuropean AudioVisual Observatory, Back during  the 1990ies, in fact, her Main Aim was to Boost a Strong Audio-Visual News pole in Strasbourg, Together with ARTE's Franco-German RadioTV, (the Only European RTV Media to be Head-Quartered near the EU Parliament's and CoE's main Buildings), etc., in order to Help make MEPs' work even More Attractive and Efficient, as well as Closer to European Citizens.

Something which, certainly, has Not yet been done, but Could, eventually, be achieved in the foreseable Future, if one added also a New Dimension in line with "Eurofora"s Original Project, (which could gradually Start, logically, with the Preparation of the Forthcoming, May 2019 EU Elections).

"Eurofora" has recently Highlighted that issue, also with the Director of Stasbourg University's Digital "Video-Conferences a.o. Internet Communication brand New Technologies, who appeared genuinly interested.


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EAVO is currently Chaired, during 2017, by World-Famous Film-Director, Andrei Wajda's Country : Poland, whose Ambassador/Permanent Representative to the CoE was Present at this Exceptional Conference.

 

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As well as that of France, which will Chair all the CoE on 2019, and has the Biggest Number of Screens in the EU Nowadays, closely Followed by Italy, Germany, the UK and Spain, while Poland, and afterwards the Netherlands, Sweden and the Czech Republic, also Distance the Other EU Member States.

 

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He was Joined also by his Collegue from Italy, (Comp. Supra), as well as from Denmark, (Incoming CoE's Chairman from Mid-November 2017 up to May 2018), Bulgaria (which will Chair the EU from January 2018), Switzerland, and Other European Countries.

 

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Inside the EU, France holds also the, comparatively, Biggest Share in its National AudioVisual products Market, with almost 36% of the Total, closely Followed by the UK, with about 35%, Afterwards Italy : more than 29%, Germany : about 23%, distancing Spain with 18,5%, and Russia : almost 18% too, etc.


The overall Average for all "European Films"' Market Share in the entire EU is almost 27%.


But the USA hold... about 94% of their AV Market Share, India 85%, Japan 63%, and China more than 58%, South Korea almost 56%, etc., according to EAVO's Latest available Figures..., showing that Global Competition is still Harsh...


The Extreme Counter-Example among Developed Nations, seems to be Australia and New Zeland, who hold Only ... about 9% of their Market Share !

 

 

(../..)

 

 

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Speaking exclusively to "EuroFora", the New EU Parliament's President, former Polish Prime Minister, ChristianDemocrat/EPP MEP Jerzy Busek, welcomed proposals by EuroFora about innovative ways for EU Citizens to attend EU debates before important final decisions which affect people's lives.

- "We (EU Parliament) must be transparent", Buzek stressed from the outset.  "We must have clear answers also for delicate questions. If we don't touch a problem, you must know why, and when shall we decide in the nearest future".. "Because "we (EU) must think about Europeans, first of all : They don't understand well what is going on in the EU. So, it's our duty to inform them, to make discussions here more interesting".

"EuroFora" congratulated President Buzek for the anouncement he made, from the 1st day of his election in Strasbourg (on Tuesday, 14 July 2009), on his intention to make  transparent debates, exchanges of views, etc. before the final adoption of decisions in EU Parliament's Plenary, when issues are evolving inside Committees, (See earlier publication).

And we reminded, in this regard, that "EuroFora" has been advocating a project for EU Citizens' active involvement in pluralist EU debates before important EU decisions, since more than a Decade : 1997-2007+

- "Thank you. We (EU Parliament), indeed, have exciting debates", Buzek replied. But, in practice, "without a possibility for our Citizens to see them, not even by the Press, the Radio or TV, etc., because it is in Committees", he regreted.

- "But, they (i.e. Media, Citizens, etc) might interact with you, with MEPs, etc, May be we can imagine something", "EuroFora" proposed.

- "Yes, (but) it needs, a quite new idea", Buzed observed.

- "Why not through some innovations ?", "EuroFora" suggested.

- "Innovation ? That's it. Fantastic  New Information Technologies !", Buzek realized.

- "Precisely, "EuroFora" has such a project, since more than a Decade (1997-2009), to use new technologies for public debates before major EU decisions are taken", we reminded.

- "If you have such proposals, please come to us, come to us. We must" do something, agreed the new EU Parliamen's President.

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    This fits with Buzek's main stance, expressed at EU Parliament's plenary earlier this week in Strasbourg, that the European Union must succeed to overcome a "Crisis of Trust" vis a vis EU Citizens. (See previous EuroFora publication).

    For that purpose, obviously information and debates are valuable, but purely instrumental, procedural means which can help focus on, and highlight a substantial content, attractive to EU Citizens, which needs to be determined by other, political, and not mediatic factors.  

    Buzek spoke about the urgent need to overcome the Global Economic Crisis,  the struggle for Human and Civic Rights, Democracy, etc., the Eastern Partnership, links with Russia, strategic partnership with USA and emerging countries, etc.

    But he also used (while speaking both to "EuroFora" and other Media) the expression : "The Europeans", for EU Citizens. This points right towards what several important EU leaders (including French President Sarkozy, German Chancellor Merkel, etc) have started to highlight particularly during the recent years : That there is a vital need, and an historic opportunity, for the development of a European Conscience, to stimulate e renaissance of a European Identity able to attract Popular support, for the EU to become a strong player in a Multopolar World : In other words, the revitalisation of a project for a "Political Europe".

    By a coincidence, this was indirectly but surely reminded, earlier in Strasbourg, by another ... Busek (this time with a "s") : 

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    Speaking to more than 650 participants from CoE's member countries, at the conclusion of the 2009 Summer University of its Political Schools, Erhard Busek, (with an "s"), former vice-Chancellor of Austria and EU Coordinator for South-Eastern Europe, pointed at the current need to revitalize Europe's "Identity", forged by Greek philosophy and Roman Law, Christian values and Enlightment's ideas, etc. through the ages.     

- "We have almost the same name with Jerzy Buzek (EU Parliament's new President, who is a former Polish Prime Minister), because both our Families come ...from  the same village, located at the Heart of Europe, which was often shared between Poland, Germany and the Czech Republic. But my family emmigrated a long time ago to Austria, while Jerzy Buzek's family remained in Poland", explained f. vice-Chancellor Erhard Busek to "EuroFora".   

 An astonishingly concrete and simple example of European Integration from the grassroots : Starting by EU Citizens, i.e. those "Europeans", that EU Parliament's new President, Jerzy Buzek (this time with a "z"), wants to bring alongside MEP's decision-making proces, (according to "EuroFora"'s main idea : Comp. supra)...

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