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Haupt arrow newsitems arrow PanEuropean AudioVisual Observatory Experts to "EF" 25 Years After: Focus on Web NewsMedia +Video OD

PanEuropean AudioVisual Observatory Experts to "EF" 25 Years After: Focus on Web NewsMedia +Video OD

Geschrieben von ACM
Friday, 03 November 2017
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*Strasbourg/CoE/Angelo Marcopolo/- PanEuropean, 41 Member-States strong (including Russia, etc), CoE's Observatory for AudioVisual works (EAVO), which was Created on 1992, when Cinema Films' production and Exports' Global Competition was Shaking the World AV Markets by a "European Cultural Exception" clause in Trade Deals, celebrating Today in Strasbourg its 25th Anniversary (1992-2017) by an Exceptional Conference at CoE's Headquarters, revealed mainly that the Focus is Now much More on Internet Digital Medias, including for Political News, as well as for Fast-Evolving "Video-on-Demand" (VOD) Web Services, as it was also Hghlighted to "Eurofora" by some among its Key Experts, with certain Topical concrete Examples :

 

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 - The Times have Gone since Long, when EAVO's Chief Economist, the experienced André Lange, (present also Today), was responding to "Eurofora" co-Founder's pioneer then Questions about New, Digital Medias, just with a Kind : - "It may Arrive soon !", and, Afterwards, with their First Mention in a Brand New, but Small, specific Chapter, placed at the Margins of EAVO's Annual Reports...

 

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 Nowadays, on the Contrary, this is Right at the Frontpage Headline News and keeps a Growing Central place : Many Key Experts' exchanges, artfully monitored during Today's Conference by EAVO's Executive Director, Suzanne Nikolchev, (an experieneced former Legal Analyst), clearly proved it :

 
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- F.ex., it's mainly the Fast Increasing Influence of various "On-Line Media News", which was a Main reason for EAVO's Exceptional Decision to Launch, for the 1st Time, a Wide-ranging, Comparative Analysis on the "Legal Framework" of "Media coverage of Elections" throughout Europe this Year 2017, considering also the Rare Fact that during 2016-2017 Many Elections (Parliamentary, Presidential, Local/Regional, Referenda, etc) were due to be organized in about 24 and 25 CoE's Member States, respectively, which is More than Half of their Total Number (47).


 - Thus, the Co-Head of the Legal Experts who Drafted that EAVO's 2017 New Report, Francisco Cabrera, speaking to "Eurofora", observed, in particular, that, while Broadcast (RadioTV) Medias were Traditionaly subject to quite Heavy Regulations, and the Print Medias (Newspapers, Magazines, etc) had Less Regulations to observe, but generally fairly Monitored, on the Contrary, Many Questions were Nowadays Raised about the various OnLine Medias, (WebNews Sites, etc, f.ex. also on so-called "Self-Regulatory" commitments, a.o.), particularly, also because of their, technically, "Global" nature :

 

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 - F.ex., during the 2017 Presidential Elections in France, where Publishing Polls is Prohibited at the Eve of the Vote, many People had a Look at relevant Polls Legally Published in Belgium, where it's allowed up to the Last Minute (as also in the UK, etc), just a "Cliq" away... Also during the Latest 2016 Parliamentary Elections in Spain, where Last-Minute Polls are Prohibited too, People were, nevertheless, bombarded by a lot of Polls Published until the Last Hours of the Vote, by a Website News located at Nearby Andorra (on the Pyrenee Mountains, between France and Spain), where they barely Masked their Electoral Estimations by a ...Colorfull Artefact which pictured each Political Party in the Colors of a ...Fruit or Flower (sic !), corresponding to its Real, Official Presentation, in a way that Everybody understood easily who was who, CoE's Officer told "Eurofora"...



+ An even More Important recent Development, particularly for the PanEuropean Audio-Visual Observatory's specific area of activities, is also the Fact that, as anOther EAVO's Expert stressed Today, the On-Line/VOD Networks of Films' Distribution, are already ByPassing the Classical, Cinema Rooms- based, Film Distribution Networks, and, since, at least for the Time being, the Overall Films' Market is rather Atonic yet, this has Provoked a much More Intense Competition, nowadays, between those 2 Networks...

++ Almost at the Same Time, EAVO's Experts have Found that, while Not Only the "Public Funding for Audio-Visual Services", but Also the "Advertising-Financed TV Market", are in "Stagnation", on the Contrary, "Pay-TV" marks, at least, a "Limited Growth", and the "Pay On-Demand AudioVisual Services" mark even a quite "Rapid Growth".

+++ EAVO's Expert for Both "Television" and "On-demand AudioVisual Services", Agnès Schneeberger, told "Eurofora" that such Issues were Discussed, Earlier Today, also by the PanEuropean body's Top Governance : its "Executive Council", which had convened at the CoE during the Morning, including in order to have a First OverLook and Debate on its foreseable Future, (i.e., practically, its ...Next 25 Years !).

 

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EAVO has already announced its intention to Focus on "Video on Demand" ("VOD", i.e. Digital/Internet Communication Technologies) and its "Impact on the Exploitation of Films", during its Annual Conferences at Cannes' International Film Festival, (which are, reportedly, Attended by a Huge and Growing Number of People) each May.

 

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++++ indeed, Despite USA's  Cinema Film Production Industry's persisting Global predominance, via "Hollywood" etc, (See Infra), the American Film Market-place appears to be Less Important than Europe's Film Market-place, annually accessible at Cannes' prestigious International Film festival, each Spring, where EAVO's Regular Presentations usually Attract a Large Audience, right "at the Heart of Global Film Industry", as EAVO's Marketing specialist, Markus Booms, boasted enthousiastically...


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Last, but Not Least, an EAVO's "Birthday Party" withOut a Film even on that Big, 25 years old, "Baby" itself, being, naturally, inconveivable, CEO Nikolchev projected, in Fine, an Original Short Film, precisely, with various CoE's Political and/or other European AudioVisual Industry, Market or Experts' groupings, presenting their Best Wishes for the Future :

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- Pictured there, was naturally, the Historic former Mayor of Strasbourg, and Long-Time f. MEP, as also former Minister of Culture, currently in charge of the Development of European and Other Big Infrastructures in this City, Catherine Trautmann, at the 1st Place : Trautmann had Already said, Earlier, to "Eurofora", that, when she had Decided to actively support the very Creation of the PanEuropean AudioVisual Observatory, Back during  the 1990ies, in fact, her Main Aim was to Boost a Strong Audio-Visual News pole in Strasbourg, Together with ARTE's Franco-German RadioTV, (the Only European RTV Media to be Head-Quartered near the EU Parliament's and CoE's main Buildings), etc., in order to Help make MEPs' work even More Attractive and Efficient, as well as Closer to European Citizens.

Something which, certainly, has Not yet been done, but Could, eventually, be achieved in the foreseable Future, if one added also a New Dimension in line with "Eurofora"s Original Project, (which could gradually Start, logically, with the Preparation of the Forthcoming, May 2019 EU Elections).

"Eurofora" has recently Highlighted that issue, also with the Director of Stasbourg University's Digital "Video-Conferences a.o. Internet Communication brand New Technologies, who appeared genuinly interested.


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EAVO is currently Chaired, during 2017, by World-Famous Film-Director, Andrei Wajda's Country : Poland, whose Ambassador/Permanent Representative to the CoE was Present at this Exceptional Conference.

 

 20171103_170808_hdr_400

As well as that of France, which will Chair all the CoE on 2019, and has the Biggest Number of Screens in the EU Nowadays, closely Followed by Italy, Germany, the UK and Spain, while Poland, and afterwards the Netherlands, Sweden and the Czech Republic, also Distance the Other EU Member States.

 

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He was Joined also by his Collegue from Italy, (Comp. Supra), as well as from Denmark, (Incoming CoE's Chairman from Mid-November 2017 up to May 2018), Bulgaria (which will Chair the EU from January 2018), Switzerland, and Other European Countries.

 

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Inside the EU, France holds also the, comparatively, Biggest Share in its National AudioVisual products Market, with almost 36% of the Total, closely Followed by the UK, with about 35%, Afterwards Italy : more than 29%, Germany : about 23%, distancing Spain with 18,5%, and Russia : almost 18% too, etc.


The overall Average for all "European Films"' Market Share in the entire EU is almost 27%.


But the USA hold... about 94% of their AV Market Share, India 85%, Japan 63%, and China more than 58%, South Korea almost 56%, etc., according to EAVO's Latest available Figures..., showing that Global Competition is still Harsh...


The Extreme Counter-Example among Developed Nations, seems to be Australia and New Zeland, who hold Only ... about 9% of their Market Share !

 

 

(../..)

 

 

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Recent developments proved that Europe can suceed to overcome challenges by aiming at great objectives, and this is needed also in 2009, said EU chairman, French President Nicolas Sarkozy.

    - "It's in the name of Great Ideas, Projects, Ambition and Ideals, that EU can overcome" challenges, stressed Sarkozy at EU Parliament in Strasbourg, in conclusion of a dense 7 months EU Chairmanship. "It's even easier for Europe to have Great projects, able to overcome national egoism, instead of limiting itself only to small projects" (unable to do alike), he observed.     

- "Europe must remain Ambitious and understand that the World needs her to take Decisions". "The World needs a Strong Europe", which "thinks on its own, has convictions, its own responses, its imagination" : "A Europe which does not limit itself into following" others, (as it did in the Past, when it followed USA, f.ex. on Bosnia). On the contrary, "Europe should undertake its own responsibilities", he said, after a series of succes in stopping the War between Russia and Georgia, and organizing the 1st EuroZone's Summit in Paris, which incited the Washington DC G-20 Summit to extend similar decisions World-wide.  


    - "When you sweep it all under the carpet, prepare yourself for hard tomorrows", he warned. "What hinders decisions is the lack of Courage and Will, the fading away of Ideals", he stressed before EU Parliament's 2008 debate on Human Rights and Sakharov prize on Freedom of thought attributed by MEPs to Chinese cyber-dissident Hu Jia, followed by an EU - Turkey meeting on Friday.

    - "I don't abandon my convictions" and "I will take initiatives" on EU level also in 2009, Sarkozy announced later. "France will not stop having convictions and taking initiatives" on Europe. + "It's an Error to wish to pass over the Heads of those who are elected in their Countries" : "It's an integrism I always fought against"', he warned.
---------------------
French EU Presidency faced 4 unexpected Crisis :

- An institutional crisis, with the Irish "No" to EU Lisbon Treaty, just before it started. A geopolitical crisis, wth the threat of War between Russia and Georgia risking to throw Europe back to Cold-war divisions, on August. A World-wide Financial and Economic crisis, arriving at a bad moment before crucial 2009 EU elections. And even a Strasbourg's mini-crisis, with EU Parliament's roof curiously falling down, from unknown reasons, in a brand new building on August, provoking an unprecedented transfert of the 2 September Plenary Sessions...

But it wasn't enough to stop Sarkozy ! On the contrary, it stimulated him...
---------------------------------------

- "The better way to deal with the recent problems of EU institutions (as the "3 NO" by France, the Netherlands and Ireland) is to take them as a "Test" in order to find solutions closer to Citizens' concerns", said later in Strasbourg Sarkozy's new choice as Ministe for EU affairs, Bruno Le Maire.

- On the Institutional front, Sarkozy gave Time to the Irish to think about it, and stroke on December a deal including a New Referendum after the June 2009 EU Elections, in exchange of a promise to keep the rule of "one EU Commissioner for each EU Member Country", and some opt-outs on Defence and Fiscal EU policies, Abortion, etc. If the Irish get a "Yes" Majority, then the institutional package could be completed in 2010 or 2011 on the occasion of Croatia's probable EU accession.

He was accused in Strasbourg to upgrade EU Council and downgrade EU Commision, but he replied that "strong Political initiatives by EU Council reinforce also the more technical role of EU Commission, under the political-technical leadership of its President", all 3 "working together with EU Parliament".


- But, meanwhile, Sarkozy energetically spearheaded an Historic 1st Summit of EuroZone's 15 Heads of State and Government at EU's core, exceptionally enlarged to a partial participation of British Prime Minister Gordon Brown, on October 12 in Paris' Elysee palace, which started to tackle succesfully the growing world Financial crisis.

    It also paved the way for its endorsement by a subsequent Brussels' 27 EU Member States' gathering, before it all come to Washington's G-20 Summit. And "Europe was united, it asked for the 1st G-20 Summit, and it will also organise the next G-20 Summit on April in London", he observed.   

 But a Conference with EU, Russia, African and other Developing Countries, hosted in Strasbourg shortly after Washington G-20 Summit by the French EU Presidency, took a Resolution asking to enlarge participation to Global Economic Governance. Many found, indeed, illogic and unacceptable that f.ex. states as Turkey were given a seat at G-20 level, while all African Countries, and even the African Union itself, representing the greatest Continent on Earth, were excluded...


    Meanwhile, even USA''s "Paulson No 3" Plan, was, in fact, inspired by Europe's No 1 Plan", Sarkozy observed, largelly applauded by MEPs.

    And "Europe showed Solidarity" by mobilizing some 22 Billion credit for Hungary, 1,7 billion for Ukraine, as we do nowadays for Baltic States, etc., he added.

    The move on Economy was extended on December by an EU stimulus' plan totalling some 200 billion Euros, including 5 Billions released by EU Commission for big Projects, as well as various parallel National plans for Economic revival, (fex. 26 billions in France alone). They might appear limited, compared to USA President-elect Obama's reported plan to boost the American economy with 800 billion $, but at least succeded to overcome Europe's divisions for the first time on Economic governance, opening new horizons.

- The French President stressed even harder the unique role of an active EU Council's chairmanship, when he moved swiftly and efficiently, at the beginning of August, to succesfully stop War between Russia and Georgia, at the last minute, which threatened to bring Europe back to Cold War division.

"We (EU) also wanted to avoid a situation like in Bosnia, in the Past, when EU was absent, so that our American friends took their responsibilitues, and EU only followed", despite the fact that the conflict took place in Europe. Now, it was the EU who took its responsibilities".

A roadmap towards a new PanEuropean Security policy, before which all unilateral moves to place new Missiles (from USA or Russia) would be freezed, was proposed by Sarkozy after a meeting with Russian president Medvedev, at the eve of Washington DC's G-20 Summit.

Ukraine's "European" character was stressed at a Sarkozy - Jushenko Summit, September in Paris, while EU adopted on December an "Eastern policy", in which, "I'm convinced that our (EU's) future is to find with our Neighbours the conditions for Economic Development. Peace and Security, by explaining them that.. they must respect (Human Rights') Values, and adopt behaviors different from the Past", explained Sarkozy in Strasbourg.

Meanwhile, the "Union for the Mediterranean" was created, since July's Summit if 45 Heads of State and Government in Paris, as "an organisation for a permanent Dialogue, that we need", mainly in order to tackle the Israeli-Palestinian conflict, by bringing together, for the 1st time, Israelis and Arabs, where "Europe must be present, in order to avoid a frontal clash".

- "If Europe doesn't take its part for Peace in the Middle-East, nobody else will do that in our place", Sarkozy stressed.
-----------------------
    Meanwhile, other EU Agreements were brokered during the French EU Presidency on Immigration, (fex. common Asylum rules, etc), and Climat- Energy :

    - On Climat-Energy, the 2007 German EU Presidency had fixed a triple 20% aim for 2020 (20% renewable Energies, 20% reduction of CO2 emmission, 20% energy efficience/economies), and the 2008 French EU Presidecny realized that, making the necessary compromises in order to modernize EU's industry, but without throwing some former Central-Eastern European Countries into abrupt Economic break down risking "social explosion".

    - Defence-Security EU policy was mainly postponed for April 2009, since both German chancellor Merkel and French president Sarkozy want to strike a deal with the new American president Obama in Strasbourg's NATO Summit.

    However, with all these 4 unexpected Crisis diverting attention to other urgencies, People wil wonder now, what happened to the famous deal proposed by freshly-elected French President Sarkozy on Turkey's controversial EU bid, back on August 2007, to continue EU - Turkey negotiations, but on the double condition that core chapters, intrinsequally linked with EU Membership, will be excluded, and that a collective Reflexion and Debate on Europe's future would start before the end of 2008.

    It was meant to reply to the crucial question : What kind of Europe do we want in 10 or 20 Years from now : A large Market, or a Political Europe, with a popular identity ? In Sarkozy's thinking, presented in his 2 landmark speeches on Europe in Strasbourg, shortly before and after the 2007 Elections, (on February and July 2007), Turkey's controversial EU bid would be incompatible with the second choice.

    It's true that EU Commision's Chairman, Jose Barroso, (who had notoriously declared, as former Portuguese Prime Minister, that he found "nonsense" the idea that Europe might become equal to the US), had repeatedly tried to avoid that Sarkozy's criticism on Turkey might start winning a larger audience in Europe, preferring a discrete "wismens' committee" work. And that most of the personalities later chosen in order to participate in a Committee on Europe's Future, are too much linked with Socialist parties and/or American policies, to be really critical of USA's notorious wish to impose Turkey to the EU, as Sarkozy had noted himself since March 2007..

     - "It's on EU Council's presidency to take political initiatives. EU Commission has other competences", stressed Sarkozy. The "European Ideal" is to "build Europe with the States, not against them". "Ask Europeans to chose between their countries and Europe won't work. You don't choose between your two parents : We must add them together".

    "France and Germany have an Historic Duty to work together, precisely because of what happened to the Past. We have to work hand by hand. We cannot be separated.It goes beyond me and Mrs Merkel today, Mr Schroeder and Mr. Chirac yesterday. It's not a choice, it's a duty to Europe and to the World".  "We need Germany, as Germany needs Europe". Compromise is inevitable, here as everywhere, and each one made some steps towards eachother's positions.

    But "it's true that Mrs Merkel didn't chose her Socialist partners, while I chose mine", Sarkozy said, in an indirect hint that the Socialist Minister of Finance in Germany might be a cause of minor past disagreements in Economy, which were overcome in recent negotiations.

    "We (France and Germany) have particular duties in Europe", but "in a Europe of 27 Member States, it's not enough for France and Germany to agree between them.

    "I always thought that Great Britain has a special role to play in Europe. ... Now, everybody "saw what it cost payed the UK for having been too exclusively open towards the US (and) Financial services. Europe needs the UK, but also the UK needs Europe" :- "We were able to face the hardest moment of the Financial crisis because the UK clearly chose Europe", stressed Sarkozy, reminding Gordon Brown's exceptional participation to the Historic 1st Heads of State/Government Summit of EuroZone, October 12 in Paris (See EuroFora's Reportage from Elysee Palace then).

     - "Some look at Europe with old glasses aged 30 years ago. While we must look at her in relation to what it will be in 30 years" in the Future, Sarkozy concluded.

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2009 EU Elections were won by Parties against Technocracy and Turkey's controversial EU bid, while the 1999-2004 Majority Abstention trend decelerated. What should be done in 2009-2014 ?

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