Two different mainstream NewsMedia, Independent.co.uk and Christian Science Monitor are heading towards 2 "extreme" variations in Press Strategy :

- CSM has recently become an exclusively 100% "on line" Media, i.e. a "pure player", (after publishing for a long time as one of the most traditional US newspapers !)

+ Independent is considering to adopt a 100% "Free of charge" formula, which might "push competition out of business" (given that Newspaper's traditional Quality), according to its CEO, (with an innovative proprietor of Russian origin).

=> It certainly is interesting to follow attentively their respective developments, and, eventually imagine and craft a kind of "intermediary" or partial "synthesis" formula.

Choosing not to listen to my highly educated dad's advice and attitude about money